Advertising and Marketing Strategy of Eagle Boy †Free Samples

Question: Discuss about the Advertising and Marketing Strategy of Eagle Boy. Answer: Introduction This report gives the advertising and marketing strategy of Eagle boys. Eagle Boys is a small medium enterprise which has developed over the years with its strong marketing strategy (Hollensen, S., 2015). It talks about the background of the company, their aims of marketing strategy, marketing objectives; it also gives SWOT analysis with a proper analysis of their strength, weakness, opportunity and threat. It gives their advertising and media prospective strategy. Further it will explain how to improve the company and will provide idea more ideas in their communication plans. Eagle Boys: Background Eagle boys have been in this industry for 23 years. It is the second largest pizza making brand. The pizza chain that Australia has opened has 300 franchised stores, throughout the country. It started with a single store in New South Wales and now has become of the largest food chain company in the world (Percy 2014). The Aim and Marketing Strategy The main aim of this company is to make the largest food chain in the world, their strategy attracts common people. They create nostalgia and make their consumer feel good. They make sure their customer value their food. They offer a cheap price to attract their customers. They have even introduced a new invention in their menu which is low-fat range of pizza, which has created a new buzz in the market. It aims to open 400 stores all over the world. They have even introduced a gluten free- low fat and healthy menu items (Blakeman 2014). Their main focus is on good quality of ingredients which is their main plus point. They have adopted fresh econometric process to push the media for buying its material. They introduced a 12 inch pizza which was bigger than Dominos and Pizza Hut, whose popularity is not hidden from the world. Eagle Boys has their stores not only in Australia but all over the world (Armstrong et al, 2015). Flexibility of Marketing Strategy Eagle Boys is growing rapidly with a database of 10,000 contacts in each month. Their main challenge is to precisely segment the data in order to ensure that the beneficiary receive a proper mix of regularity and pleased ordering habits. They have implemented different range of new work practice; they have adapted new practices by replacing traditional stress on face time. They have incorporated flexible working hours, flexibility in work location (Lovelock Patterson 2015). Their strategies are mostly dependent on social marketing goals and plan. They work as an in house team. It also helps the loyal people of Australia and an innovative work base environment. The company takes care of everything. They are trying hard to make their marketing strategy and money work better. The econometric strategy has given a better accuracy in developing its prospect media buying of the company. Brand Advertisement and Marketing In their advertisement they bring common people together and feature a local community. Their brand identification is their pink glow logo, which is a smart strategy as it can be easily identified by the people. The business thrives because of their dedication and passion which is to make people happy. The organization has adapted new innovation, business ideas and new techniques. (Luxton, Reid Mavondo 2015). Strategies of Advertising Assessment- Here they deal with the threat and prospect and trends in the market. The Eagle Boys are doing better by dividing their marketing teams in two parts, one for the national marketing and the other for the international marketing. They have taken risk with the toppings of their pizza. They started a campaign which says 31 New Menu Items- Each one delicious this was a huge campaign which cane on television advertisement, letterbox, radio, online and of course in stores as a sale material. They do surveys in order to know that their experiment has worked or not. The future analysis is very important and they keep a track of that as well. They do their brand promotion, online marketing and so on. They even have individual franchise in order to extend their business (Chaffey, Smith Smith 2013). Action- They follow the trends has well and have given a lot of thought in introducing new technology and therefore their business has grown significantly (Baker 2014). They have invested heavily into online ordering capabilities so that people can order from whichever location they are in. They mainly focus on their customers. According to them, their customer is the heart of their company (Klettner, Clarke Boersma 2014). As it is a food company it completely depends on the customer. Therefore they continue to put their main spotlight on connecting and intensifying the financial welfare of the customers. The key points of their strategy are: People- They gives full credit to their customers who believe in them and invest in them. They also believe in the credibility of their employees. Technology- They has introduced world class technology to ensure the needs of their customers. They are developing applications that is helping the customers to connect better with them. Productivity- They is constantly simplifying ways in order to achieve better results for their customers and people. They are looking out for their long term growth. Strength- The time they faced global financial crises, they realized the importance of media and how stability and a strong balance sheet is important in order to continue to support their customers. SWOT Analysis Strength- They have captured the domestic market, and have great sales networks, they dont have any obstruction in market entry as it is there for 23 years, therefore another great strength is they are experienced in business. Weakness- They has a small unit of business, and the uncertainty about their business possibility. Opportunity- They are continuously delivering and creating new products as in new menu and services, which is exciting for the buyers. They have new achievement which they aim to fulfill. Threats- The increasing cost of raw material creates a lot of, increment of costs is also another threat for the company. Solution Eagle Boys focuses a lot on the social media and understand its power and therefore the growth of this company has been high, but in order to improve and from a small business turn in a large business they have to come up with more stores, not only in Australia but globally. They need to get more franchisee. Their marketing team should not only focus on a particular section of people but they should grab attention of a larger portion of the society. Increased Brand Recognition- In order to increase the visibility of the brand they should publicize it more in the social media and to give a new voice to the brand. Improvement of the Brand Loyalty- They should have strategic idea in the social media which can improve their brand loyalty t make sure that they have loyal followers. Improvement in Advertisement Skills- In order to aim for the betterment of the company they have to gain knowledge of the professional improvement of team to increase the sale. Conclusion This report has been showed that the companies have improved itself and is trying to go shoulder to shoulder with the current new generation. They are adequately using their networks and social media. In order to hold their position and do even better in future they should use the help of the new ongoing technology. The platform of online social media should be used and thereafter progressing in the current world. They have to provide with more advertisement and do better in terms of building a new factories. They can introduce new technology in the making of the pizza. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Blakeman, R., 2014.Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. Chaffey, D., Smith, P.R. and Smith, P.R., 2013.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Klettner, A., Clarke, T. and Boersma, M., 2014. 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